My Story
I'm Justin Ross.
I’ve been a builder all my life and I want to bring that drive and mentality to small businesses to help them succeed.
I started my career with a degree in Management Information Systems and worked in tech for two years. When I was offered a promotion, I turned it down to help grow my family’s insurance business. I chose the uncertainty of entrepreneurship over the structure of a corporate track.
While working full-time, I studied for my 2-20 license from a book and started from the ground up as a producer in my father’s Allstate agency. Even though it was a family business, I asked him to treat me like any other employee. I wanted my success to be earned, and it was. I was held to the same standards as everyone else. Over time, I earned my way into a partnership, where I led a high-performing team, developed multi-channel marketing strategies, and helped oversee two acquisitions that expanded the book and operational scale.
Eventually, I stepped out on my own to build something from scratch. I thought I could apply the same strategies but quickly realized the growth model was completely different. The first six months were tough. I remember telling my wife I wasn’t sure I would make it. I doubled down, knocked on doors, built spreadsheets, mapped territories, and optimized routes to make the most of every day.
The turning point came when I walked into a RE/Max office and met a team whose insurance partner of 20 years had just retired. That relationship, along with one other key referral source, became the foundation of a thriving agency I ran for the next decade.
The business was built almost entirely through referrals, trust, and consistent follow-through. During my tenure, I earned a 4.9-star rating across more than 480 public reviews, each one reflecting how seriously I took every client relationship. Looking back, the throughline of my career has been reinvention and growth. Not growth for the sake of it, but in service of doing meaningful work, solving real problems, and showing up more fully over time.
“I chose reinvention over comfort, and built something lasting. Now I help others do the same.”
My Credentials
B.S., Management Information Systems, Florida State University
This degree built the foundation for how I think about systems, data, and decision making at scale. It gave me the ability to bridge business needs with technology solutions. This is something that continues to influence how I assess tools, automate workflows, and solve problems with efficiency and logic
M.B.A, Management, Nova Southeastern University.
The MBA gave me a strategic lens focused on how and why high-performing companies grow. It taught me to understand business models, leadership theory, and the practical mechanics behind scalable operations. Most importantly, it reinforced the importance of values driven leadership, which continues to shape how I lead, consult, and collaborate.
Certificate in Al Business Strategy, Massachusetts Institute of Technology. (MIT)
This credential reflects my commitment to staying on the leading edge of innovation. It’s not just about understanding Al, it’s about integrating it responsibly and effectively. I learned how to assess readiness, map use cases, and lead transformation efforts without hype, so clients can embrace automation with confidence and clarity.
Consulting Specific Credentials
Local SEO (SEMRUSH): This certification gives me the strategies and tools to help business rank higher in local search results where most customers are looking. This expertise allows me to optimize your business’s online presence across plaforms like Google Maps, Yelp and local directories, making it easier for nearby customers to find and choose you. In today’s digital-first world, strong local visibility isn’t optional, it’s essential to driving foot traffic, leads, and long-term growth
Google Analytics (GOOGLE): This certification means I’m trained in Google Analytics 4, the industry standard tool for tracking what’s working on your website. It ensures I can measure real results like where your leads come from, what drives sales, and how to improve your online performance so that every dollar you spend moves the needle.
Where I can help
Web Page
Turn your website into a true business asset. I help optimize speed, design, and messaging so visitors stay engaged, take action, and convert into paying customers.
Reputation
Strengthen how customers see your business. I help you generate authentic reviews, showcase credibility, and build the kind of trust that turns first-time buyers into loyal advocates.
Visibility
Boost your presence where it matters most. I help you stand out in local search, strengthen your online reputation, and create systems that consistently attract qualified leads to your business.
Social Presence
Build a consistent and engaging voice across the platforms that matter. I help you create content, strengthen brand personality, and connect with your audience in ways that drive awareness and trust.
Competitive Positioning
Stand out in a crowded market by clearly defining what makes your business different. I help you sharpen your messaging, highlight unique strengths, and position yourself as the obvious choice over competitors.
